NOVA BUS WINS WITH ITS PINSTOP COLLECTING CHALLENGE
We are thrilled to announce that Nova Bus was awarded a First Place Award in the Print Media/Direct mail category for its PinStop collecting challenge in the 2012 APTA Annual AdWheel Awards competition.
Each year, the American Public Transportation Association (APTA) honors members’ marketing and communications efforts with the AdWheel Awards.
The Nova Bus marketing team created the PinStop, an innovative and fun pin collecting challenge designed to target transit authority representatives attending APTA EXPO 2011 in New Orleans. The main objectives were to create customer engagement and draw repeat traffic to the Nova Bus booth.
The campaign was a huge success. A year later, transit authorities are still talking about their experience.